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When will the business world get a clue and realise that CRM is NOT about software? The amount of IT specialists who rant about how great their software package is almost makes me sick. If it isn’t borne out of self interest I don’t know what is.

How hard is it to set up a clear strategy about what you want out of CRM before you go shelling out hundreds, if not thousands, of dollars setting up the system? But the It companies won’t tell you that. Oh, they’ll say you have to have a strategy but they will still try to get you to take the wrapping of their brand new software before that’s anywhere near finished or scoped out.

We recently took hold of a package and, 12 months later, we’re finally getting the training! As well as that, we received the strategy planning document just 4 months ago (8 months after getting the software!)

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